Sure, it’s the most pocketable way to carry your music still, thanks to the four-inch display that was first seen on the iPhone 5, but the smallest iPhone, the iPhone SE third-generation, isn’t that much bigger and we’ve got used to bigger gadgets a long time ago. While the iPod touch does most of the things an iPhone can, it’s hard to get away from the idea that came with its launch, that it is all about music. Apple Music followed and suddenly you didn’t need to put all your music on your device to have access to it most of the time.Īnd now that streaming services have up to 79 million tracks, well, there’s no portable device in the world that can store much more than a fraction of that. Appleīut the big change came when Spotify arrived and meant you could stream music. The cute seventh-generation iPod nano version from 2012. In his book, ' Start With Why ,' Author Simon Sinek discusses the concept of a company’s why, emphasizing the idea that people don’t buy what you do, they buy why you do it.
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